OUR SERVICES
LAB 4U
B2B Solutions
En
Ru
Turn Complex Software
Into Scalable,
Market-Ready Products
A product marketing package for B2B teams
who want faster sales,
lower implementation costs -
without the overhead of a full-time PMM hire.
You’ve built a powerful software solution.
But when it comes to scaling it across the market, things start to break:
Lengthy implementation cycles delay adoption.
Customization overload eats up engineering hours.
Complex solutions overwhelm clients’ internal workflows.
Implementation costs exceed the annual contract value.
Clients don’t “get it” from your marketing materials.
Sales relies on senior consultants to explain the value — at a high cost.
Each deployment feels like a new project instead of a repeatable product.
If this sounds familiar — we can help you break the cycle and scale with purpose.
Stop reinventing the wheel with every sale.
Turning complex solutions into “off-the-shelf” offerings unlocks:
Faster & simplified implementation
Less pressure on client resources
Stronger client relationships through clearer value delivery
Cost-effective services that increase profitability
Flexible pricing models for value- or volume-driven sales
More deals, less friction:
Pre-configured content reduces reliance on expensive consultants
Simplified deployment frees capacity to take on more clients
Fewer surprises during delivery:
Reduced technical complexity
Less strain on internal teams
More predictable outcomes
Start selling a product your clients immediately understand - and do it without expanding your in-house team.
What we do:
The Product Marketing Package
We turn your solution into a product that sells faster, onboards smoother, and scales more predictably.
Here's how we do it:
Market & Customer Insight
Conduct customer interviews (custdev)
Analyze competitors and identify gaps
Surface patterns in needs, language, and buying behavior
Product Architecture Review
Analyze your current logic & delivery model
Identify key business and technical requirements
Define the “minimum viable product package” + flexible add-ons
Value Proposition & GTM Strategy
Clarify your product positioning and pricing
Create clear messaging and a compelling narrative
Build pitch decks, demo flows, and sales toolkits
Implementation & Advisory Support
Help you brief marketing agencies or internal teams
Review campaign performance and feedback loops
Define metrics to track product-market fit
Ready to Repackage Your Solution
into a Scalable, Profitable Offer?
Our method delivers clarity and speed
that usually takes months to build internally.
The Product Marketing Package
Request an offer
EMAIL
WEBSITE
NAME
ABOUT
What level of additional development do you usually need to sell a Product ?
100% pre-configured
100% bespoke development
What is your average implementation ratio?
1
2
3
4
5
6
7
8
9
10
implementation costs =< annual contract value
implementation costs are X times more than annual contract license
What additional services do you sell?
REQUEST AN OFFER
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