Turn Complex Software
Into Scalable,
Market-Ready Products
Into Scalable,
Market-Ready Products
A product marketing package for B2B teams
who want faster sales,
lower implementation costs -
without the overhead of a full-time PMM hire.
lower implementation costs -
without the overhead of a full-time PMM hire.
You’ve built a powerful software solution.
But when it comes to scaling it across the market, things start to break:
But when it comes to scaling it across the market, things start to break:
- Lengthy implementation cycles delay adoption.
- Customization overload eats up engineering hours.
- Complex solutions overwhelm clients’ internal workflows.
- Implementation costs exceed the annual contract value.
- Clients don’t “get it” from your marketing materials.
- Sales relies on senior consultants to explain the value — at a high cost.
- Each deployment feels like a new project instead of a repeatable product.
If this sounds familiar — we can help you break the cycle and scale with purpose.
Stop reinventing the wheel with every sale.
Turning complex solutions into “off-the-shelf” offerings unlocks:
- Faster & simplified implementation
- Less pressure on client resources
- Stronger client relationships through clearer value delivery
- Cost-effective services that increase profitability
- Flexible pricing models for value- or volume-driven sales
- Pre-configured content reduces reliance on expensive consultants
- Simplified deployment frees capacity to take on more clients
- Reduced technical complexity
- Less strain on internal teams
- More predictable outcomes
What we do:
The Product Marketing Package
The Product Marketing Package
We turn your solution into a product that sells faster, onboards smoother, and scales more predictably.
Here's how we do it:
Here's how we do it:
Market & Customer Insight
- Conduct customer interviews (custdev)
- Analyze competitors and identify gaps
- Surface patterns in needs, language, and buying behavior
Product Architecture Review
- Analyze your current logic & delivery model
- Identify key business and technical requirements
- Define the “minimum viable product package” + flexible add-ons
Value Proposition & GTM Strategy
- Clarify your product positioning and pricing
- Create clear messaging and a compelling narrative
- Build pitch decks, demo flows, and sales toolkits
Implementation & Advisory Support
- Help you brief marketing agencies or internal teams
- Review campaign performance and feedback loops
- Define metrics to track product-market fit
Why not just do this in-house?
Some companies prefer to keep everything in-house — often due to NDAs or sensitive internal processes.
That’s why they hire a Senior Product Marketing Manager — a great option, if you can afford the $100K–160K/year price tag.
That’s why they hire a Senior Product Marketing Manager — a great option, if you can afford the $100K–160K/year price tag.
Others promote junior marketers — but without a framework, they often:
- Focus on campaigns, not strategy
- Struggle with cross-functional collaboration
- Jump between initiatives without consistency or clear outcomes
| Our idea: Grow your product marketing muscle internally - starting from what you already have. We’re designing a Product Marketing Workshop to help companies develop in-house product marketing capability - especially in junior or hybrid roles. Based on the same methodology we use in our consulting work, the workshop will give your team the tools to:
📝 Want to explore the idea - or help us test it? Fill out the questionnaire about your current marketing product packaging approach. As a thank-you, we’ll send you our Checklist: Design Your Product Marketing Package. |
The Product Marketing Package
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